Decision Making and Consumer Behavior
Simon and others have extended this area in the investigation of the field of bounded. The process of buying behavior is shown in the following figure. Standard Consumer Decision Making Behaviour Model Apply To Pretty Much Everything You Ever Work On In the buyer decision processs final stage post-purchase-purchase behavior the consumer takes action based on satisfaction or dissatisfaction. . After all if a marketing executive cant predict consumer behavior then what use is a decision-making paradigm. Marketers also take advantage of consumers tendency towards novelty seeking behavior which leads them to try new or different Brands. As you can see from the five steps in the consumer decision-making process our understanding of this process goes a long way in making our sales and marketing efforts more productive. Decision-making is a psychological. Identification of the Need for the Product or Service 2. Understanding the ...
